These days, attention spans are shorter than ever, thanks to the rise of social media platforms focused on delivering important information in a three-minute or less video. In fact, Netflix is losing subscribers daily due to its audience no longer being able to focus on watching an entire episode of a TV show or a movie. To combat these short attention spans, brands are utilizing infographics more than ever due to their ability to deliver informative content in an efficient way. The catch for content marketers, though, is to deliver mobile-friendly content in an informative yet efficient way. One of these attention-keeping deliverables is mobile-friendly infographics. Creating an infographic is a large undertaking and for many brands, it is not within their bandwidth to recreate a version of the infographic for desktop users and another version for mobile users. Using these seven tips, you will be able to create optimized, responsive, and mobile-friendly infographics that look great for desktop users, too. Pinch. Zoom in. Zoom out. Rotate. These are just a few tricks you have to do when you’re attempting to read something on your phone that includes a poor choice of font type. Choosing fonts, such as Garamond, Lato, and Corbel, is crucial to making sure your audience can read without having to perform extra tricks. Having the right font type is one step toward creating a mobile-friendly infographic. The next step is choosing the right font size. A general rule of thumb is for font sizes to be 16 pixels or a bit larger. Too large of font, though, can make the text difficult to read. Did you know the brain processes visuals 60 times faster than written content? Limiting written content to just the facts helps keep the infographic mobile-friendly while also allowing the content to be absorbed effectively by the readers. When it comes to written text in infographics, less is more. You know how important visuals are, but using the right visuals is key to a mobile-friendly infographic. The eyes can register nearly 36,000 visual messages in 60 minutes, averaging out to 600 per minute! When choosing visuals to use, start with a theme based on your content. This will help guide you as you lay out the imagery. Next, choose a color scheme. Pairing the right colors together helps make certain elements and information more prominent than others. Infographics are often treated as a side piece to blog posts, but when optimized correctly, they can increase your website traffic. Infographics are great link building tools that drive organic traffic when optimized properly. With more than 2.8 billion smartphone users worldwide, making your content responsive is critical if you want to keep your mobile audience engaged. There is no one-size-fits-all when it comes to smartphone users. Smartphone and tablet users can use Samsung, Apple, or Android brands. Each of these brands offer various-sized phones and other mobile devices so your content must be responsive for each item and each brand. Instead of adaptive design — designing fixed dimensions for each piece of content — responsive design allows you to create one piece of content that can stretch or shrink and fit any screen. Infographics are liked and shared more than any other type of content. The key to getting your content shared by your readers is to make it shareable. The more snippets of content you have that can easily be shared by your brand and readers, the higher likelihood you will see the different snippets pop up on your news feed. It also makes it easier for your brand to share multiple pieces of content across its social platforms rather than the infographic as a whole. Mobile viewing of content is at an all-time high. When you adjust your branding content strategy to fit a mobile-first world, your brand is already ahead of the competition. Mobile-friendly infographics are your key to delivering clear and concise information. If you have questions about how to optimize your marketing content and make sure it is responsive, First Page Strategy can help. Contact us here to connect and we’ll give you key insights to transform your content strategy. Sources:1. Pay Attention to Font Type
2. Font Size Matters, Too
3. Limit the Word Count
4. Choose the Right VisualsDesign for Tips or Number-Based Graphics
Design for How-To Infographics
Design for Statistic Infographics
5. Optimize ItOptimize Keywords
Optimize the File Name
Optimize the Alt Text
6. Make It Responsive
7. Make It Shareable
FAQs
INFOGRAPHIC: Check, Check, Check: 7 Tips for Creating Infographics That Are Optimized, Responsive, and Look Great? ›
The timeline infographic tells a story through a chronological flow. A timeline infographic helps to create a clearer image of a specific timeframe.
What are the 7 steps in creating an infographic? ›- Identify your target audience. ...
- Gather your data. ...
- Organize your content. ...
- Cite your sources. ...
- Choose a suitable infographic template. ...
- Include a footer with your details. ...
- Publish it with an embed code.
- Attracting eyeballs and exciting. ...
- Communicate accurately, and the information is clear. ...
- Remove the rough and fine, simple and easy to understand. ...
- Sight flows and constructs time and space. ...
- Abandon the words and explain with pictures.
- List Your Main Points. Unlike an A3, an infographic is less about presenting ideas to assist others in making decisions and more about presenting information to educate. ...
- Organize into Sections or Categories. ...
- Select the Best Graphics. ...
- Create.
The timeline infographic tells a story through a chronological flow. A timeline infographic helps to create a clearer image of a specific timeframe.
What is an infographic Grade 7? ›An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic. As in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly.
What are the 6 elements of infographic? ›- Descriptive Title and Subheads. ...
- Informative Statistics. ...
- Bold, Thematically Appropriate Color Scheme. ...
- Eye-Catching Graphics. ...
- Clearly Organized, Sequential Story. ...
- Specially Formatted Facts.
Infographics are a must-have versatile tool in your marketing strategy. With infographics, you can help readers understand complex concepts and share them. You can use them on your website, blogs, social media pages, and emails. They help enhance your SEO, so you can rank higher in organic searches.
What is an effective infographic? ›It pretty much comes down to an effective infographic. Effective infographics are composed of few different attributes. They're well designed, they tell a good story, and also they are easy to understand. They give you a visual aspect of content in a manner that is easy and snackable.
What are the 5 principles in making an effective infographic design? ›- Communicate one central idea. ...
- Communicate the data clearly. ...
- Create layers. ...
- Make it easy to navigate. ...
- Keep it beautiful.
What are the 10 steps to making an infographic? ›
- 1) Know Your Story. First, find a narrative. ...
- 2) Gather Clean Data. ...
- 3) Write a Good Headline. ...
- 4) Type of Infographic. ...
- 5) Choose the Aesthetic. ...
- 6) Pick the Right Charts. ...
- 7) Focus on Important Data. ...
- 8) Keep it Simple.
The different types of infographics include statistical, informational, timeline, comparison and process. To choose the perfect style, consider your goal, target audience, and platform where the infographic will be published.
What are the 4 parts of an infographic? ›- the right data,
- a compelling narrative,
- visuals that enhance without being distracting, and.
- an accessible and shareable format.
What is a process infographic? Process infographics are a specific type of infographic, designed to visualize, summarize and simplify processes. They're perfect for visualizing marketing strategies, new employee onboarding, customer journey maps, product guides, recipes and more.