CUSA working on a mutli-million dollar sponsorship deal? (2024)

Post: #1

I guess money is money.

One of the top comments on reddit was pretty good.

Golden opportunity for "Conference USAA"

Globe Life CUSA just doesn't roll off the tongue.

(This post was last modified: 06-13-2024 01:27 PM by freshtop.)

Post: #2

More on this:

https://x.com/RossDellenger/status/1801315510929289591

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Post: #6

(06-13-2024 01:38 PM)EatEmUp11 Wrote: Would much rather it be billed as a “presenting sponsor” than an actual naming rights deal. Ex: Conference USA presented by Globe Life Insurance v Dellenger’s proposals. Add their logo to fields, let them take over jersey ads and commercial breaks. Just don’t mess with what little sanctity/recognizability that remains of the CUSA brand. Globe Life Conference sounds disgusting.

I've had some fun thinking about potential sponsors and conference names, but at the end of the day, this is what I'm not-so-secretly hoping for.

"Conference USA presented by Globe Life" sounds so much more ... dignified? ... than Globe Life Conference.

I mean, what happens when Globe Life pulls out and Doritos steps in? Do we become the Doritos Conference?

I mean, look what's happened to bowl game names. 68 Ventures Bowl? Guaranteed Rate Bowl? Reliaquest Bowl? Duke's Mayo Bowl? Pop Tarts Bowl?

OK, those last two are actually pretty good...

But seriously, we don't need to change the name of the conference every time a sponsor changes. And as bad as it would've been to have them "present" Conference USA, imagine how incredibly embarrassing it would've been if we'd actually been called the Enron Conference back in 2001. It's a horrifically bad idea.

Let's hope someone at conference HQ has some sense...

Post: #7

Post: #8

The Money needs to be Significant to be worth doing.

15 or 20M or more. Much less would be a mistake. We could always "hold out" a year or two for a better deal as other G5 sign up for the first (low) bid offered.

Post: #9

This is what I posted on the Bears fan forum. I'll post it here as well.

1. I do not mind the idea of a conference having a sponsor. More money for a conference means more money for the school.
2. It's common practice in soccer/football leagues around the world for PROFESSIONAL leagues to have corporate sponsors. La Liga is officially "LaLiga EA Sports" because of sponsorships, for example. Ligue 1 is actually "Ligue 1 Uber Eats" - it's super common. This is unique for American sports, but not globally.
3. In that vein, still call it the conference name but add a sponsor to it: call it "Globe Life Conference USA" or "Conference USA Globe Life" or still call it "Conference USA" but the logo includes Globe Life's logo. Sure.
4. I hate the idea of removing words and to completely change the conference's name. "Allstate 12" is dumb. "Globe Life Conference" or "Conference Globe Life" would be even worse.

Post: #10

(06-13-2024 03:50 PM)TOPSTRAIGHT Wrote: The Money needs to be Significant to be worth doing.

15 or 20M or more. Much less would be a mistake. We could always "hold out" a year or two for a better deal as other G5 sign up for the first (low) bid offered.

+20,000,000

Post: #11

Sponsors are not putting up major money unless saying the conference name includes their name, EVERY TIME.

Conference USAA or Globe Life Conference would be names repeated over and over on every broadcast of sports show. Thats why the name will not be something like CUSA brought to you be Globe Life. You would hear the sponsors name once or twice only and they are not going to pay for that.

Also, every damn conference will do this. The cat is out of the bag.

(This post was last modified: 06-13-2024 04:23 PM by MinerInWisconsin.)

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Post: #13

(06-13-2024 04:23 PM)WKUApollo Wrote: Let's get a deal with Liberty Mutual and Rename the conference....Liberty Conference. Given some here think Liberty will dominate everything in this conference, it'd be perfect.

Not bad but I'd like it to be Old El Paso (the food company) since it might help our brand.

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(06-13-2024 04:23 PM)MinerInWisconsin Wrote: Sponsors are not putting up major money unless saying the conference name includes their name, EVERY TIME.

Conference USAA or Globe Life Conference would be names repeated over and over on every broadcast of sports show. Thats why the name will not be something like CUSA brought to you be Globe Life. You would hear the sponsors name once or twice only and they are not going to pay for that.

Also, every damn conference will do this. The cat is out of the bag.

Like I said, this is not a novel idea. Soccer leagues around the world do this. Ligue 1 Uber Eats, LaLiga EA Sports, Serie A TIM, Liga Portugal Betclic. Most top soccer leagues have sponsor names in the league titles, and they make a bunch of money off of it without fundamentally altering their team names (Scottish Premiership is the exception I can think of off the top of my head where they actually removed "Scottish" from the official name and put in a sponsor instead).

They are not "Liga EA Sports" or "Serie Uber Eats" - so no reason to think that it would have to be "Conference Globe Life" rather than "Globe Life Conference USA" though I do agree that they probably will want the sponsor name in the title rather than just being "Conference USA sponsored by Globe Life"

Post: #16

(06-13-2024 04:52 PM)MaroonState Wrote:

(06-13-2024 04:23 PM)MinerInWisconsin Wrote: Sponsors are not putting up major money unless saying the conference name includes their name, EVERY TIME.

Conference USAA or Globe Life Conference would be names repeated over and over on every broadcast of sports show. Thats why the name will not be something like CUSA brought to you be Globe Life. You would hear the sponsors name once or twice only and they are not going to pay for that.

Also, every damn conference will do this. The cat is out of the bag.

Like I said, this is not a novel idea. Soccer leagues around the world do this. Ligue 1 Uber Eats, LaLiga EA Sports, Serie A TIM, Liga Portugal Betclic. Most top soccer leagues have sponsor names in the league titles, and they make a bunch of money off of it without fundamentally altering their team names (Scottish Premiership is the exception I can think of off the top of my head where they actually removed "Scottish" from the official name and put in a sponsor instead).

They are not "Liga EA Sports" or "Serie Uber Eats" - so no reason to think that it would have to be "Conference Globe Life" rather than "Globe Life Conference USA" though I do agree that they probably will want the sponsor name in the title rather than just being "Conference USA sponsored by Globe Life"

Good points. I hope it will be enough money to help offset the cost of paying athletes going forward.

Post: #17

Maybe we can be the TEMU League. The Amazon Association. Keep adding teams and become the All-State(s) league. Dr. Pepper Premier League.

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Post: #18

(06-13-2024 04:42 PM)TOPSTRAIGHT Wrote: Globe Life is currently paying 11 million per year in naming rights for Globe Life Field (Texas Rangers) and is based in DFW metro area.

Is this time when we recycle the complaints about Judy being Texas-centric?!

Also, Snoop Dogg has become the title sponsor for the Arizona Bowl, this year to be referred to as the "Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre & Snoop." That's a lot of words, and I suppose college presidents would never want their conference named after Snoop Dogg, but that's secretly what I'm hoping for. Might be good for recruiting too!

(This post was last modified: 06-13-2024 05:58 PM by bigbelly.)

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Post: #20

(06-13-2024 01:32 PM)smith79jordan Wrote: Rooting so hard for Conference USAA. I hope we don't fumble it like the Mets did when they didn't land Metlife as a stadium sponsor.

Hahaha! Please be Conference USAA.