75 Creative Logo Design For Inspiration 2020 - DesignerPeople (2024)

Author : , DesignerPeople Logo September 19, 2019

Last Updated on June 3, 2021 by DesignerPeople

Logo of any brand irrespective of industry plays a vital role, and it acts as face and promise of your company. Logo can be graphical mark, text, emblem or symbol depending upon nature of the industry the logo is decided. The logo is a small visual representation of an entire company, and if the process is correct, a logo can act as a useful marketing tool. Despite the simplicity and small size of the final product, designing a logo can be a surprisingly complex process.

The logo defines the brand story, and people love exciting stories in any form that they can find it. So if you can merge your brand story inside your logo, then you will successfully capture the attention of target audience. The logo communicates with people what your brand is about subtly. Such as if you observe Amazon logo, it has its own story where it presents curvy smile. With an arrow pointing at A to Z, which means we have everything from A to Z.

Each colour has its meaning, and according to the personality of the brand, colours are rendered. Such as blue is associated with trust, loyalty, truth, while yellow is cheerful, happy and pink-purple being feminine colours. Your logo should be such that it should be adapted and able to transfer on various stationary identities and garments.

The logo should communicate brand personality; to do that, you first need to understand what your brand’s core personality is. Is it trendy, bold, luxurious, casual, heritage, fun-loving, modern or mature this has to be decided before logo designing starts.

Also Read: Innovative Cosmetic Label Design Trends 2019

Trendy looking logos can be fun and exciting, but they can quickly go outdated. So a classic style logo have the potential to stay back for longer and reach a broader audience. In 2020, modern and minimalistic logos are preferred as they have fresh and appealing designing. There are different types of logos such as a monogram, letter mark, pictorial, abstract and many more. One can pick the one that suits their company name or overall aesthetic best, or combine them to create something unique.

Font for a logo design is a crucial element because each font represents an emotion; hence, the selection of font is an essential step. Serif fonts will make your logo look classic and high end. They are versatile and look great with any kinds of design. Sans-serif is perfect for a clean and modern look. From classy calligraphic fonts to relaxed and down to earth scripts, there is ample of opportunity with script fonts. Display fonts are decorative fonts that are highly stylized and catch the eye. Your typography can become powerful when you combine differentlogo fonts.

An effective logo will always satisfy below elements such as:

• Should be memorable
• Works anywhere with any size
• Be unique and distinctive
• Should reflect the brand identity
• Be timeless

Things to avoid while designing a logo:

• Avoid generic logotype
• Don’t make it too complicated
• Don’t try to imitate others
• Logo without story

Logo designing is a complex and strategic decision and require professional assistance to design a logo. Various creative agencies have carved their niche in designing a logo. Hence brand should adopt for help if needed from a professional creative company.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.